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With the prices of LED lights gradually coming down, lighting company Philips is now focusing on marketing its range of LED lights, and is working towards driving adoption of LED lamps across both industrial and residential segments.
The company has signed up actors Shruti Haasan and Ranbir Kapoor as its brand ambassadors to promote the range of LED products and to create awareness on the benefits of LED lights.
LEDs offer unlimited opportunities in lighting with the play of colors, dimming and compatibility with controls, and Philips Lighting is bringing forth its performance and style aspects. This apart, LED lights offer energy saving up to 80% over conventional lighting, long life (10-15 years of life) and eco-friendliness (no UV/ IR radiations), a statement from Philips said.
The campaign covers all media including print, outdoor, out-of-home, PR and digital alongside television. Philips Lighting has engaged Shruti Haasan and Ranbir Kapoor for a longer term arrangement, and the brand plans to continue to actively reach out to the consumers through various marketing innovations.
As Shruti Haasan has been going on smoothly in her filmy career, the endorsements are like add-ons to her kitty. She is already the Brand Ambassador for Shopper’s Stop, Lloyd, and Fanta.
Shruti Haasan (born 28 January 1986) is an Indian film actress and singer who works predominantly in Tamil, Telugu, and Hindi language films. Born to the prominent Haasan family, she is the daughter of veteran actors Kamal Haasan and Sarika Thakur.